Marketing Strategies

  • Re-architected campaigns into funnel-based segments (TOF/MOF/BOF).

  • Refined keyword targeting and applied conversion-focused bidding strategies.

  • Enhanced negative keyword management to reduce wasted spend and protect margins.

  • Integrated cross-channel ROAS monitoring to inform monthly budget reallocation.

  • Leveraged Neto’s ecommerce data for precise remarketing and advanced performance tracking.

  • Ongoing search and UX optimisation to support higher-funnel engagement and CRO.

Results

  1. Paid media revenue increased by over 180%.

  2. Average ROAS improved by more than 60%.

  3. Online purchases grew by approximately 75%.

  4. Monthly revenue increased by over 70% between the start and peak periods of the year.

  5. Even during a temporary spend reduction, ROAS remained strong and well above the industry benchmark.

  6. The business is on track to meet its original goal of 40% year-on-year growth in total revenue within 12 months of implementing the evolved strategy.

Benefits

  1. A more efficient and predictable acquisition engine.
  2. Resilience against CPC inflation through a diversified channel mix.
  3. Enhanced visibility across the customer journey and a stronger customer experience.

— Milan Narayan, Digital Marketing Lead, Donohue Consultancy

Hundreds of successful ecommerce projects across diverse industries.

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Transparent, data-driven approach to optimise for ROI.

Flexible service packages for sustained growth on the Neto platform.